NEW YORK — Apple Music would be the new sponsor of the Super Bowl halftime present, the NFL introduced early Friday morning.
The multi-year sponsorship will start with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.
Apple Music replaces Pepsi, which sponsored the present for the previous 10 years. Terms weren’t introduced, however analysts had anticipated the league to get not less than $50 million per yr for the rights.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vice chairman of accomplice technique, stated in a press release. “We could not consider a extra applicable accomplice for the world’s most-watched musical efficiency than Apple Music, a service that entertains, evokes, and motivates thousands and thousands of individuals around the globe by means of the intersection of music and expertise.
Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.