TikTookay has taken the world by storm with its common social media platform, and there are many alternatives for savvy entrepreneurs.
TikTookay has over a billion monthly usersand within the US, customers spend roughly 52 minutes a day on the app.
With this stage of attain and engagement, TikTookay presents loads of distinctive methods for companies to get in entrance of potential prospects.
In this publish, I’ll break down the advantages of promoting on TikTookay, how to construct a enterprise profile on TikTookay, how to navigate its advertisements supervisor, and what varieties of advertisements carry out effectively on the social app.
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What Is The Benefit Of TikTookay Advertising?
TikTookay continues to enhance its advertising effectivity and talent to drive income.
In 2022, roughly 24% of entrepreneurs discovered the app to be efficient for his or her enterprise targets.
The progress is just not going to cease any time quickly.
In 2021, TikTookay customers spent roughly $2.3 billion dollars on the app in contrast to $1.3 billion in 2020; that may be a 77% improve in income!
And since TikTookay advertisements attain so many individuals, the chance to get your product in entrance of the suitable viewers is pretty straightforward.
How To Build A TikTookay Profile For Your Brand
About Curious how to build a TikTok Business Profile,
Follow these 5 easy steps.
Step 1: Create Your Login
Visit the TikTookay Ads Manager’s signup web page and fill out the packing containers with your small business’ self-identifiable info.
Click “Send Code” and enter your verification code.
After you’ve got verified your account, you may be given the choice to “Sign Up” to create your login.
Step 2: Build Your Account
Once your account is verified, you will want to fill within the primary info for your small business.
This contains indicating your small business’ location and foreign money preferences.
Here, additionally, you will add your small business title.
Step 3: Add Business Information
When you first log in, you will note a pop-up type the place you’ll add extra particulars about your small business and your billing info.
It is important to enter your URL accurately to guarantee your website is working correctly.
In order to move the account assessment, the web site will want to include the entire enterprise info you beforehand entered, clearly record the merchandise you show, and be related to what you need to promote.
Step 4: Indicate Payment Preferences
In your account, you’ll choose whether or not you like guide or automated funds.
Once you choose your choice, you won’t be able to change it.
Step 5: Submit Your Account
Once you’ve got accomplished including your account info, you’ll hit “Submit,” and inside 24 hours, you’ll hear whether or not your account has been authorized or not.
Rejected? Here Are Common Reasons For Rejection
- Review the format of your URL, Ensure it follows the really useful format.
- Your web site doesn’t promote the product you indicated, or your touchdown web page didn’t adequately show the product.
- Your services or products could also be prohibited in your market, Review TikTok’s Advertising Guidelines for extra info.
How To Navigate TikTookay Ads Manager
There are 4 essential areas you may navigate to out of your TikTok Ads Manager,
Dashboard
The Dashboard rapidly offers a look into your knowledge and efficiency tendencies.
You will see a high-level overview of energetic campaigns, price range spend, and charts that monitor advert efficiency over time.
Campaign
When you go to the marketing campaign web page, you will note the entire campaigns, advert teams, and advertisements which have been created.
You could make edits on a micro and macro scale for your entire advertisements and create new campaigns with ease.
Assets
The belongings web page shops your entire advert sources, together with occasions, inventive, viewers knowledge, and your catalog.
Your belongings web page may even be the principle supply for you to create and handle third-party monitoring pixels, web site pixels, and viewers managers.
Reporting
Here it is possible for you to to construct customized advert experiences which you can share along with your workforce members. You will probably be in a position to customise every column as you see match, or you may reap the benefits of one of many pre-defined templates.
What Types Of Ads Can You Run On TikTookay?
There are a wide range of totally different advertisements you may run on TikTookay. It is essential to perceive the several types of advertisements to decide whether or not the format is efficient for your small business targets.
Here are the 5 varieties of TikTok Ads,
- In-Feed Ads.
- Brand Takeover.
- TopView.
- Branded Hashtag Challenge.
- Branded Effects.
TikTookay Ads: In-Feed Ads
In-feed advertisements have an identical really feel to the Instagram advertisements you expertise whereas tapping by infinite Instagram tales. They pop up in between different movies in your “For You” web page (FYP).
They are meant to really feel seamless to your TikTookay expertise. They sometimes have a 9 to 15-second format and carry a singular call-to-action (CTA) that may differ.
To keep the eye of end-users, these advertisements must be eye-catching and interesting. This will assist enhance the chance the end-user will preserve partaking along with your advert.
TikTookay Ads: Brand Takeover
Immediately whenever you open up the app, it’s possible you’ll be introduced with an advert straight away. That could be a Brand Takeover Ad.
If you need to generate model consciousness to a big viewers, this advert sort would be the greatest to accomplish that purpose. After the advert has been introduced to the person upon opening the app, it’s going to additionally seem on the FYP.
If you’re a small firm or simply starting with TikTookay advertisements, this will not be the advert template that’s best. These advertisements will be fairly costly due to their massive attain.
Reviewing your KPI and efficiency benchmarks will probably be essential when deciding what format to proceed with.
TikTookay Ads: TopView
Building upon Brand Takeover Ads, TopView advertisements are comparable, however as an alternative of the advert showing instantly when the person opens the app, it’s introduced in your feed after three seconds.
TikTookay Ads: Branded Hashtag Challenge
Are you searching for an advert sort that’s distinctive to TikTookay? Think about utilizing a Branded Hashtag Challenge advert.
When you construct such a advert, you may be encouraging customers to create self-generated content material utilizing your hashtag of selection.
When an finish person clicks in your sponsored hashtag, they are going to be taken to a TikTookay touchdown web page along with your emblem on it, your web site hyperlink, and an outline of your problem.
This info units the stage on your finish customers to get inventive.
It is essential to bear in mind these advertisements require crystal clear goals to be created earlier than the advert is launched.
You want to designate whether or not you need this hashtag problem to construct consciousness on your merchandise, generate leads, or enhance model consciousness.
Having the main points ironed out will provide help to set clear requirements on your hashtag problem.
TikTookay Ads: Branded Effects
Like Snapchat, TikTookay permits manufacturers to promote utilizing shareable stickers and filters.
These advertisements can run up to 10 days and encourage finish customers to work together instantly along with your model.
What Type Of Content Performs Well On TikTookay?
Each social platform has a method of content material that can carry out higher than others.
Understanding the varieties of content material that drive engagement will assist maximize your key efficiency indicators (KPIs) and can provide help to keep away from the entice of solely sharing purely promotional content material.
Below we breakdown three varieties of content material that drive engagement on TikTookay:
Humor
Why do finish customers gravitate towards TikTookay?
They are searching for leisure and a short escape. Brands can communicate to this viewers successfully by humor.
Light-heartedly introducing an issue and the way your product solves it may be a singular method to current your product and options.
Educational
Have you ever been tagged in a “TikTok tips” or “TikTok hacks” video? Probably too many occasions to rely.
The motive why is that these movies are extremely informative and intriguing.
Following an identical format will be helpful on your model. You can show how your merchandise will assist your prospects resolve issues in a memorable and significant method.
Influencers
Establishing a powerful working relationship with influencers in your business may also help you communicate instantly to your target market.
Influencers have the distinctive means to construct a trusting relationship with massive quantities of followers.
This belief is extremely helpful since they’ve the chance to present a candid assessment and endorsement of your product.
They can communicate to the ache factors of your viewers and be perceived as an genuine and real supply of data.
Conclusion
TikTookay is about to proceed its unprecedented progress.
With new promoting alternatives changing into extra accessible and updates always being made to the platform, the potential to develop your small business with this platform will solely improve considerably.
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Featured Image: Kaspars Grinvalds/Shutterstock