Google Search Advocate John Mueller explains whether or not the usage of meta robots tags can have an effect on webpage rankings in search outcomes.
This subject is addressed within the newest installment of the Ask Googlebot sequence on YouTube.
Mueller solutions the next query submitted on Twitter:
“If a site does not have a robots meta tag, does this affect the ranking negatively?”
Websites can use meta robots tags to customise the looks of search snippets, so it’s normal to ask in the event that they impression search rankings.
The quick reply is not any; meta robots tags aren’t rating alerts.
The longer reply is they will affect the click-through fee.
Read Mueller’s full reply within the following part.
Google’s John Mueller On Meta Robots Tags
Answering the query concerning meta robots tags and their impact on search rankings, Mueller says:
“We discuss a few of these search engine optimization parts so typically that it is easy to imagine that they are required. In this case, no. A meta robots tag shouldn’t be required for rating.
The robots meta tag can specify how a particular web page needs to be proven in search, or if it should not be proven in any respect. This metatag is just crucial if you wish to change the default look of a web page within the search outcomes.
For instance, if you wish to restrict how lengthy the snippet could be, then you should use the max snippet robotic metatag. If you have no preferences concerning how a web page is to be proven in search then not having a robots metatag on a web page in any respect can also be completely fantastic.
If you are curious in regards to the choices, I’d take a look at our documentation on each the robots meta tags in addition to on different tags that Google helps.”
Google helps over a dozen meta robots tags that publishers can use to customise every part from the textual content in a search snippet to the sizes of pictures and video previews.
The tags have an effect on what folks see in search outcomes, however they will not positively or negatively impression search rankings.
Meta robots tags do not talk any alerts or info that Google can use to know the place to rank a web page in search outcomes.
Therefore, a web page with meta robots tags would not have an inherent benefit over a web page with out them.
That doesn’t suggest they are not useful, nonetheless. Meta robots tags are price utilizing while you’re sad with how Google shows your pages in search outcomes.
You might discover that Google provides away an excessive amount of of a web page’s major content material within the search snippet, during which case you’ll be able to restrict the variety of characters with the max-snippet tag.
If you’re feeling a search snippet would look higher with out a sitsselinks search field, you should use the nositelinkssearchbox tag. That’s a use case that would impression click-through fee, however it will not have an effect on how Google ranks the web page.
For extra details about the meta robots tags Google helps, see the official help page,
Source, Google Search Central
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, September 2022.