India’s Direct Selling Industry Ranks 12th Globally, Surpasses Retail Sales Of US $3.25bn

The direct promoting trade of India by way of retail gross sales surpassed the worth of US $3.25 billion in 2021. Additionally, it stood on the twelfth place amongst world direct sellers in world rating as per the report issued by the World Federation of Direct Promoting Associations ( WFDSA).

Of the highest 15 direct promoting nations, India logged the best CAGR of 15.7% over a 3-year interval, mentioned the report. The year-on-year development clocked by India’s direct promoting trade has additionally been the utmost at 7.7%. Additional the report additionally gave heed to the truth that regardless of the pandemic led disruptions, India depicted resilience and logged the utmost annualised development amongst nations that report retail gross sales greater than US $3 billion.

Amway, Tupperware, Modicare, Herbalife are among the direct promoting gamers within the nation.Within the Asia Pacific area, India ranked sixth whereas the highest ranks have been held by nations reminiscent of Korea, China, Japan, Malaysia and Taiwan. Globally, the record is topped by the US with a market share of 23% and retail gross sales at US $42.67 billion. On on an general foundation, the worldwide direct promoting trade logged 1.5% marginal development.

The Indian Direct Promoting Affiliation (IDSA) in a press release mentioned, “India’s direct promoting market is rising steadily and can doubtless be among the many prime 5 worldwide markets within the subsequent decade”.

“The expansion reaffirms the trade’s dedication whereas defending shopper pursuits and people of the direct sellers,” IDSA chairman Rajat Banerji mentioned.

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