‘India is our largest market at this level of time, powered by over 220 million consumer base’
‘India is our largest market at this level of time, powered by over 220 million consumer base’
Pushed by success for its ‘Truecaller for Enterprise’ providing in India, the Stockholm-based caller identification platform Truecaller plans to double down on newer markets similar to South Africa, Egypt and Israel to develop the service, a senior firm official mentioned.
The corporate had launched ‘Truecaller for Enterprise’ in India in 2021, beneath which real companies are marked with ‘inexperienced’ Caller ID to distinguish them from spam. The corporate has since then acquired over 1000 energetic enterprise clients throughout India.
“India is our largest market at this level of time, powered by over 220 million consumer base in India. Nonetheless, we’re additionally at the moment scaling throughout different focus worldwide markets similar to South Africa, Egypt, Israel and components of SouthEast Asia,” Priyam Bose, World Head, GTM, Truecaller for Enterprise, India, mentioned.
He added that Truecaller for Enterprise is now seeking to introduce a set of complementary options that can permit customers to answer enterprise calls with out even answering the cellphone. “The upcoming options would permit the purchasers to let such companies know whether or not they’re all in favour of their providing or not. And for the primary time, this creates an environment friendly two-way communication cycle between the consumer and companies and enhances belief,” he mentioned.
“The brand new enterprise unit is shaping up properly since there was a dire want to usher in extra belief in communication when companies talk with their clients. Truecaller for Enterprise helps manufacturers join with their clients higher by serving to companies so as to add id, belief, security and context to their communication workflow,” he added.
Mr. Bose added that Truecaller for Enterprise has grown at momentum and achieved the milestone of serving over 1,000 energetic enterprise clients.
The corporate is seeing traction throughout classes of companies with use circumstances round service, assist and achievement, trip hailing, logistics and supply, advertising and marketing and gross sales and safety and fraud administration. The corporate’s clients in India embody Ecom Categorical, Unacademy, Udaan, NoBroker, Swiggy, Uber, Ola and Acko.
In accordance with a Truecaller report, India was among the many high 5 nations affected by spams calls and messages in 2021. spam calls on daily basis and 27,000 individuals each hour – from only one cellphone quantity, as per the corporate’s weblog.