BENGALURU: Amazon.com Inc’s Indian arm mentioned on Monday it’s going to halve the charge for brand new sellers on its platform because the e-commerce large gears up for the festive season in considered one of its key markets.
All new sellers registering on Amazon.in between Aug. 28 and Oct. 26, and launching inside 90 days, can avail a 50% waiver on the quantity they pay to promote their merchandise via the web site, it mentioned in a press release. “We have now over one million sellers from India who can have the chance to showcase their merchandise to prospects throughout the nation through the festive season,” mentioned Vivek Somareddy, Director Success Channels at Amazon India,
Promoting charge is calculated as a share of the gross sales worth paid by the client.
Amazon’s “Nice Indian Pageant,” the corporate’s annual festive season sale, kicks off on September 23. Indians make most of their big-ticket purchases through the pageant season.
Amazon and its Walmart Inc.-backed native rival Flipkart Web provide deep reductions on every little thing from garments to smartphones and residential home equipment forward of the Indian festive season that begins in October this 12 months.
Final 12 months, Amazon introduced a $250 million enterprise fund for India, centered on bringing the nation’s small companies on-line, after it got here below hearth from native retailers.
The corporate has been investing in scaling up infrastructure that has been bulked up with a community of over 60 success facilities throughout the nation.
Many Indian retailers have lengthy alleged that e-commerce giants like Amazon and Flipkart flout federal rules and that their enterprise practices harm small merchants. The businesses have denied all.
All new sellers registering on Amazon.in between Aug. 28 and Oct. 26, and launching inside 90 days, can avail a 50% waiver on the quantity they pay to promote their merchandise via the web site, it mentioned in a press release. “We have now over one million sellers from India who can have the chance to showcase their merchandise to prospects throughout the nation through the festive season,” mentioned Vivek Somareddy, Director Success Channels at Amazon India,
Promoting charge is calculated as a share of the gross sales worth paid by the client.
Amazon’s “Nice Indian Pageant,” the corporate’s annual festive season sale, kicks off on September 23. Indians make most of their big-ticket purchases through the pageant season.
Amazon and its Walmart Inc.-backed native rival Flipkart Web provide deep reductions on every little thing from garments to smartphones and residential home equipment forward of the Indian festive season that begins in October this 12 months.
Final 12 months, Amazon introduced a $250 million enterprise fund for India, centered on bringing the nation’s small companies on-line, after it got here below hearth from native retailers.
The corporate has been investing in scaling up infrastructure that has been bulked up with a community of over 60 success facilities throughout the nation.
Many Indian retailers have lengthy alleged that e-commerce giants like Amazon and Flipkart flout federal rules and that their enterprise practices harm small merchants. The businesses have denied all.