Meta Platforms on Friday launched its subscription service in the US, which might enable Facebook and Instagram customers to pay for verification in the similar vein as Elon Musk-owned Twitter.
The Meta Verified service will give customers a blue badge after they confirm their accounts utilizing a authorities ID and can value $11.99 (almost Rs. 990) monthly on the net or $14.99 (almost Rs. 1,240) a month on Apple’s iOS system and Google Android-owned, Meta mentioned in a press release.
The service, which Meta mentioned it was testing in February, follows in the footsteps of Snap-owned Snapchat in addition to messaging app Telegram and marks the newest effort by a social media firm to diversify its income away from promoting.
After a $44 billion (almost Rs. 3,63,300 crore) buyout by Musk final yr, Twitter had rolled out its Blue subscription service which lets individuals pay for the blue examine mark beforehand restricted to verified accounts of politicians, journalists and different public figures.
The preliminary launch of Twitter Blue in November had led to a surge in customers impersonating celebrities and types on the platform, which prompted the firm to halt the service and reintroduce it with completely different coloured checks for people, firms and governments.
Meta Verified was initially rolled out in Australia and New Zealand earlier than coming to markets in the United States and different international locations.
Subscribers will get a badge indicating their account has been verified with a authorities ID, additional safety in opposition to impersonation, direct entry to buyer assist and extra visibility, in keeping with the firm.
The social media big mentioned the service could be primarily aimed at content material creators trying to increase their presence on the platforms and will see changes after a check part.
© Thomson Reuters 2023